Introduction

Many trainers are active on social media. You share drills, game clips, and progress updates. The problem is that attention does not automatically turn into training sessions.

You get likes, saves, and the occasional message, but the path from someone seeing your content to actually booking with you is not always clear. Parents and athletes may enjoy your posts and still have no idea what you offer, what it costs, or how to get started.

The solution is to treat your content as the top of a funnel and your TrainU profile as the place where that interest turns into action. In this guide, we will walk through how to set up your profile, what kind of content to post, and how to use an intro offer on TrainU so social traffic has somewhere simple and concrete to land.

1. Content Is Your Funnel Feeder

Think of your social content as the first drill in a longer session. Its job is not to do everything. Its job is to get the right people started.

Good content:

• Puts you in front of athletes and parents who care about your sport

• Shows that you understand the game and how to teach it

• Warms people up so they feel comfortable taking the next step

That next step is not a long DM conversation. The next step is a clear, low friction offer on TrainU. For example, you might create:

• A one time intro session

• A small intro group for new athletes

• A short intro block, such as two sessions focused on evaluation and basics

You list that intro offer on TrainU with a clear description and price, then use your content to point people toward it. Content feeds the funnel. TrainU catches the people who are ready.

2. Dynamic Video Is King

The major social platforms are built to push dynamic video in front of the right people. Short vertical clips are more likely to reach new viewers than static images, even if you do not have a large following.

That means you do not need to be a celebrity trainer to get eyes on your work. You do need to post videos that are:

• Clear and easy to understand without sound

• Focused on one idea per clip

• Shot vertically so they work as Reels or similar formats

The platform will look at how people interact with your videos and start showing them to more users who behave in similar ways. Your job is to give it a reason to keep pushing your clips.

3. Engagement Drives Reach

On platforms like Instagram, engagement is the currency. The more people watch, like, comment, share, and save, the more the algorithm rewards that content.

This is why purely promotional content tends to underperform. A graphic that says "Book training, link in bio" may be clear, but it rarely gives people a reason to react.

Instead, focus on content that is naturally interesting and invites a response:

• Clips that show a common mistake and how to fix it

• Side by side progress examples

• Situations that parents and athletes recognise immediately

You still mention your TrainU link and intro offer, but the main focus of the video is to teach something, challenge a belief, or start a conversation.

4. TrainU’s Social Strategy: Be Bold, Not Boring

Safe, purely promotional posts are easy to scroll past. The goal is not to be offensive. The goal is to be sharp and specific enough that people stop and pay attention.

A simple way to do this is with strong hooks that speak directly to the real worries parents and athletes have. For example:

• "Want to get your son off the bench? Let me show you how."

• "If your first step looks like this, defenders are not worried about you."

• "Your daughter is not getting cut because of politics. It is this detail right here."

You open with a hook that feels a little uncomfortable, then immediately back it up with real teaching and real solutions. The pattern is:

1. Say what your audience is actually thinking

2. Show that you understand the problem

3. Demonstrate a piece of the solution through a drill or lesson

This style fits how Instagram and similar platforms work today. Strong, honest hooks lead to more watch time and more comments. More engagement leads to more reach. More reach feeds more people into your TrainU funnel.

5. Set Up Your Profile For Bookings

Before you lean into content, make sure your profile is ready to catch the attention you create.

Write a clear bio

Your bio should quickly answer:

• What sport you train

• Who you work with

• Where you are based

For example:

Private basketball training
Middle school and high school players
Based in Charlotte, NC

Keep it short and specific.

Feature your TrainU link

Use the website field for your TrainU profile or for a specific intro offer. Your main call to action should sit right above it. For example:

"Book your intro session here"
"See schedule, pricing, and intro offers"

Any time you mention booking, you send people to that same link. No custom forms, no extra friction.

6. Use Content To Drive Into Your Intro Offer

Your intro offer on TrainU should be the easiest way for a new family to start with you. It might be:

• A single evaluation session at a clear flat price

• A short intro small group clinic for new athletes

• A two session starter pack focused on assessment and fundamentals

Once that is live on TrainU, start including it in your content.

Examples:

• At the end of a clip about a common mistake:
  "If you want a full session focused on fixing this for your athlete, my intro offer is in the link in my bio."

• In a story after a strong hook:
  "If that sounds like your son, book an intro session through my TrainU link and we will build a plan."

The content gets attention. The intro offer gives people a simple next step. TrainU manages the booking and payment.

7. Practical Content Ideas That Fit This Strategy

Here are a few content formats that match this approach and still keep admin work light.

Controversial but honest breakdowns

• Hook: "If your son is still not getting minutes, it is probably this."

• Content: Show one or two technical issues you see constantly and a drill that helps fix them.

• CTA: Point to your TrainU intro offer for a full evaluation.

Quick wins for parents

• Hook: "One thing you can watch for in your daughter’s next game."

• Content: Clip of a situation in a game with a simple framework parents can use.

• CTA: Invite them to book a session if they want a plan tailored to their athlete.

Progress spotlights

• Hook: "Three months ago he could not do this."

• Content: Short before and after clips with a quick explanation of what changed.

• CTA: Direct people to your TrainU link for similar work through your intro offer or ongoing sessions.

In each case you are not just saying "book me." You are showing what you do and making it very easy for people who are ready to move forward.

8. Let TrainU Handle The Booking Side

Once your social and your offers are aligned, you can let TrainU do the work that used to happen in DMs and text threads.

With TrainU you can:

• List your intro offer and regular sessions with clear titles, descriptions, and pricing

• Keep a public profile that matches what you talk about on social

• Use one link in your bio and stories that always shows your current availability

• Take payment at the time of booking so you are not chasing anyone later

This turns your content into a true funnel. New people see your videos, engage, click your TrainU link, and book on their own time. You spend more time creating high quality sessions and less time negotiating in your inbox.

Conclusion

Social media is not just a place to post highlights. It is a powerful funnel that can feed your training business every week when you use it intentionally.

Leaning into dynamic video, bold hooks, and real teaching gives you content that platforms want to promote. Pair that with a clear intro offer and a solid TrainU profile, and you have a clean path from view to booking.

You do not need a massive following. You need content that earns engagement and a system that captures interest. That combination puts you in front of the right families and turns attention into athletes on your field or court.